Did Propel Change Its Recipe? Unveiling the Truth

Propel Fitness Water, a PepsiCo brand, has recently undergone a major brand redesign, sparking rumors about a possible recipe change. In this article, we will delve into the truth behind these speculations and uncover the details of Propel’s new look for 2023.

Let’s start by addressing the burning question: Did Propel change its recipe? The answer is no. While Propel has introduced a brand redesign, there have been no indications of any modifications to its tried-and-true recipe. So rest assured, your favorite fitness water is still formulated to provide the same refreshing hydration and nutrient support.

Key Takeaways:

• Propel Fitness Water has unveiled a new brand redesign for 2023.
• The redesign emphasizes Propel’s Gatorade roots with a larger logo and vibrant orange bolt on the packaging.
• Actor Michael B. Jordan has partnered with Propel to support its mission of increasing access to fitness.
• Propel’s collaboration with Jordan includes a limited-edition bottle to celebrate the release of his upcoming film, CREED III.
• Coca-Cola’s history serves as a reminder of the power of consumer loyalty and emotional attachment to a brand’s original formula.

Propel’s Bold New Packaging and Brand Redesign

Propel Fitness Water, a PepsiCo brand, has recently undergone a major brand redesign, unveiling a bold new packaging and look for 2023. This redesign, spearheaded by PepsiCo Design and Innovation, aims to enhance Propel’s Gatorade roots and create a distinct visual identity that captures the attention of consumers.

The new packaging features a larger logo prominently displayed on the label, along with a vibrant orange bolt that runs across the surface. This eye-catching design is intended to highlight Propel’s association with Gatorade, reinforcing the brand’s commitment to providing hydration and support to exercisers during their intense moments of sweat.

The rollout of the new packaging is expected to be completed by the summer of 2023, ensuring that customers across the country will be able to experience Propel’s fresh and revitalized appearance. With its striking design, Propel aims to stand out on crowded supermarket shelves and attract the attention of fitness enthusiasts and health-conscious individuals.

This brand redesign is part of Propel’s larger strategy to position itself as a leader in the fitness water category. By refreshing its packaging and emphasizing its Gatorade roots, Propel aims to connect with its target audience on a deeper level and inspire them to choose Propel as their preferred fitness water.

Table: Propel’s New Packaging

Feature	Description
Larger Logo	A prominently displayed logo on the label to enhance brand recognition.
Vibrant Orange Bolt	A bold orange bolt that runs across the surface, highlighting Propel’s association with Gatorade.
Eye-catching Design	A visually appealing packaging that stands out on supermarket shelves and captures consumer attention.
Full Rollout	Expected to be completed by summer 2023, ensuring widespread availability of the new packaging.

Propel’s Collaboration with Michael B. Jordan

Propel has partnered with the renowned actor and fitness enthusiast, Michael B. Jordan, in an effort to promote its mission of increasing access to fitness. The collaboration aims to inspire individuals to pursue their fitness goals and make a lasting impact in their communities.

Michael B. Jordan, known for his dedication to physical fitness and athleticism, will be working closely with Propel to create opportunities for movement and encourage a healthy, active lifestyle. Through this partnership, Propel hopes to empower individuals and communities to prioritize their well-being and embrace the benefits of regular exercise.

“I’m excited to join forces with Propel to help amplify the importance of fitness and inspire others to live an active lifestyle. Together, we can make a positive impact by creating opportunities for people to move, exercise, and push themselves to achieve their goals,” said Michael B. Jordan.

As part of this collaboration, Propel will also be launching a limited-edition bottle to celebrate the release of Michael B. Jordan’s upcoming film, CREED III. This special edition bottle will feature a unique design that embodies the spirit of the movie and serves as a reminder of the importance of staying hydrated during physical activity.

Propel’s Collaboration with Michael B. Jordan Highlights:

• Partnership to increase access to fitness and inspire active lifestyles
• Michael B. Jordan’s involvement in creating movement opportunities
• Launch of a limited-edition bottle in celebration of CREED III

Key Points	Details
Collaboration Focus	Fitness promotion and community impact
Partnered Celebrity	Michael B. Jordan
Limited-Edition Bottle	Release in conjunction with the CREED III film
Message	Inspiration to reach fitness goals and prioritize well-being
Expected Impact	Increased awareness of Propel’s dedication to fitness and hydration

Propel’s Limited-Edition Bottle for CREED III

As part of the collaboration with Michael B. Jordan, Propel will release a limited-edition bottle to celebrate the release of his film, CREED III. This exclusive packaging will be featured on Propel’s 1-liter, Berry-flavored bottles, adding a touch of excitement to the already popular beverage. Fans of both Propel and the CREED series will have the opportunity to enjoy their favorite fitness water while also supporting a highly-anticipated movie.

Featuring the vibrant orange bolt seen in Propel’s brand redesign, the limited-edition bottle captures the spirit of both fitness and entertainment. The bold packaging stands out on store shelves, enticing consumers to grab a bottle and stay hydrated during their workouts or daily activities. This collaboration between Propel and the CREED III team demonstrates the power of partnerships in creating unique experiences for consumers.

Beginning on February 26th, customers can expect to find the limited-edition bottles in retail settings nationwide. Whether you’re a fan of Propel, Michael B. Jordan, or the CREED franchise, this exclusive release is a must-have for collectors and enthusiasts alike. Don’t miss out on this opportunity to show your support for both fitness and entertainment with Propel’s limited-edition bottle for CREED III.

Propel’s Limited-Edition Bottle for CREED III	Release Date
Package Design	Vibrant orange bolt and larger logo
Flavor	Berry
Availability	Starting from February 26th

The History of Coca-Cola’s Recipe Change

The history of Coca-Cola includes a significant recipe change known as New Coke. In 1985, Coca-Cola introduced a new formula for its flagship brand in an attempt to compete with rival Pepsi-Cola. The decision to change the recipe was met with backlash from loyal Coca-Cola consumers, leading to a retraction of the new formula and the reintroduction of the original Coca-Cola as Coca-Cola Classic.

“The introduction of New Coke in 1985 was met with widespread consumer backlash. Coca-Cola executives believed that a sweeter version of their soda would be preferred over Pepsi in taste tests. However, consumers had a strong emotional attachment to the original Coca-Cola and protested against the change.”

After only 79 days, Coca-Cola made the decision to reintroduce the original formula, which became known as Coca-Cola Classic. The return of Coca-Cola Classic was met with great enthusiasm from consumers, and it quickly regained its position as the top-selling sugar cola, surpassing Pepsi once again. Coca-Cola Classic’s resurgence demonstrated the power of consumer loyalty and emotional attachment to a brand.

Table: Comparison of Coca-Cola Recipe Changes

Year	Change	Response
1886	Original Coca-Cola	Successful launch, established the brand
1985	New Coke	Consumer backlash, retraction and reintroduction of Coca-Cola Classic
2019	New Coke (limited promotional run)	Authentic tie-in with Netflix’s Stranger Things

Despite the brief reintroduction of New Coke in 2019 as part of a limited promotional run, Coca-Cola Classic remains the iconic and beloved choice for cola lovers worldwide. The history of Coca-Cola’s recipe change serves as a reminder of the power of consumer loyalty and emotional attachment to a brand’s original formula.

The Disastrous Rollout of New Coke

In 1985, Coca-Cola introduced a new formula for its flagship brand in an attempt to compete with rival Pepsi-Cola. The decision to change the recipe was met with an unexpected and overwhelming consumer backlash.

“I loved the original Coca-Cola, and I felt like they were trying to take that away from us. It was a betrayal.” – Angry Coca-Cola consumer

Coca-Cola executives believed that a sweeter version of their soda would be preferred over Pepsi in taste tests. However, consumers had a strong emotional attachment to the original Coca-Cola and protested against the change. They organized boycotts, flooded Coca-Cola’s call centers with complaints, and even stockpiled the original formula. The negative response was swift and widespread, forcing Coca-Cola to take immediate action.

After only 79 days, Coca-Cola made the decision to reintroduce the original formula, which became known as Coca-Cola Classic. The return of Coca-Cola Classic was met with great enthusiasm from consumers, and it quickly regained its position as the top-selling sugar cola, surpassing Pepsi once again. The disastrous rollout of New Coke serves as a reminder of the power of consumer loyalty and emotional attachment to a brand’s original formula.

Year	Event
1985	New Coke introduced
1985	Consumer backlash
1985	Original formula reintroduced as Coca-Cola Classic

The Return of Coca-Cola Classic

After only 79 days, Coca-Cola made the decision to reintroduce the original formula, which became known as Coca-Cola Classic. The return of Coca-Cola Classic was met with great enthusiasm from consumers, and it quickly regained its position as the top-selling sugar cola, surpassing Pepsi once again. Coca-Cola Classic’s resurgence demonstrated the power of consumer loyalty and emotional attachment to a brand.

The reintroduction of Coca-Cola Classic showcased the significance of the original recipe and its enduring appeal. Consumers celebrated the return of the beloved cola, affirming their strong preference for the authentic taste they had grown up with. This swift response from Coca-Cola highlighted the importance of listening to consumer feedback, and realizing the impact that a brand’s history and heritage can have on consumer loyalty.

“Coca-Cola Classic’s comeback was a testament to the deep emotional connection consumers have with our brand. It reminded us of the trust and love that people have for the original Coca-Cola, and reinforced our commitment to delivering the authentic taste that fans have come to expect,” said a spokesperson from Coca-Cola.

The success of Coca-Cola Classic’s return also served as a valuable lesson for the company. It demonstrated the value of preserving and cherishing a brand’s heritage, and reconfirmed the importance of staying true to the original recipe that has captured the hearts of millions of consumers worldwide. Coca-Cola Classic’s enduring popularity continues to be a testament to the timeless appeal of the original Coca-Cola formula.

Table: Comparison of Coca-Cola vs. Coca-Cola Classic

	Coca-Cola	Coca-Cola Classic
Taste	New formula, sweeter	Original formula, iconic taste
Consumer Response	Negative backlash	Enthusiastic reception, regained popularity
Position in Market	Challenged by Pepsi	Regained top-selling position
Emotional Connection	Disrupted loyalty	Rekindled emotional attachment
Brand Perception	Temporary shift	Reaffirmed brand heritage

New Coke’s Brief Comeback in 2019

In 2019, New Coke made a brief comeback as part of a limited promotional run in partnership with Netflix’s Stranger Things. The ill-fated brand was brought back to authentically incorporate it into the storyline of the show, which is set in the summer of 1985. A limited number of 12-oz. cans of New Coke, featuring the same recipe from 1985, were made available for purchase.

“Bringing back New Coke was a unique opportunity for us to transport fans of Stranger Things back to one of the most iconic moments in the history of The Coca-Cola Company,” stated Oana Vlad, Director of Coca-Cola Trademark in North America. “Our limited promotional run was a nod to the show and its ability to spark nostalgia, while also giving fans a chance to taste the notorious New Coke for themselves.”

The limited-time release of New Coke generated significant buzz and excitement among fans of both Stranger Things and Coca-Cola. The cans were designed to resemble the original packaging from the 1980s, creating a nostalgic connection to the show’s setting. While the comeback was short-lived, it served as a testament to the enduring cultural impact of New Coke and the show’s ability to tap into consumers’ fondness for retro experiences.

While New Coke’s brief return in 2019 was primarily a marketing tactic, it provided a unique opportunity for fans to experience a piece of Coca-Cola’s history. The limited promotional run allowed customers to indulge in nostalgia while immersing themselves in the world of Stranger Things. The collaboration between Coca-Cola and Netflix successfully tapped into the power of pop culture and demonstrated the continued allure of New Coke.

The Journey to Bring Back New Coke

Reviving New Coke was no easy task for the Coca-Cola team. It involved a meticulous process of research, design, and production to recreate the iconic beverage from the 1980s. One of the first steps was retrieving the original recipe, which had been carefully archived. With the recipe in hand, the team set out to source the exact ingredients needed to replicate the distinct flavor of New Coke. This required extensive testing and quality control to ensure the final product matched the taste and experience of the original.

As the recipe came together, the design team focused on recreating the vintage aesthetic of New Coke. This included the packaging, branding, and label design. Every detail was examined and recreated to ensure authenticity for fans of the era and the popular Netflix show, Stranger Things. The final result was a visually engaging package that transported consumers back to the summer of 1985, when New Coke made its ill-fated debut.

Once the recipe and design were finalized, the production process began. Coordinating with various stakeholders, including suppliers and bottlers, was essential to ensure a successful launch. With all the pieces in place, the production of New Coke was kept top secret to build anticipation and excitement among consumers. The limited availability of the product added to its exclusivity and created a sense of nostalgia for those who had experienced it during its original release.

In conclusion, bringing back New Coke was a complex journey that required expertise in recipe retrieval, ingredient sourcing, design recreation, and coordinated production. The attention to detail and commitment to authenticity resulted in a limited-edition product that captured the essence of a bygone era. Whether consumers were reliving memories or experiencing New Coke for the first time, the return of this iconic beverage stirred excitement and curiosity.

Reviving New Coke: The Journey	Key Steps
Retrieve the original recipe	Gather archived materials and recreate the formula
Source the ingredients	Locate and procure the exact components of the original recipe
Design the packaging	Create a visually engaging package that reflects the vintage aesthetic
Coordinate production	Work with suppliers and bottlers to bring the product to market
Ensure secrecy	Keep the project confidential to build anticipation and excitement.

Conclusion

In conclusion, the brand redesign of Propel Fitness Water has brought about a fresh new look for the product, but there have been no indications of a recipe change. The larger logo and vibrant orange bolt on the label aim to highlight the brand’s Gatorade roots and help it stand out on supermarket shelves. This redesign showcases how Propel assists exercisers in their moments of sweat, emphasizing its commitment to fitness.

Additionally, Propel’s collaboration with actor Michael B. Jordan further demonstrates its dedication to increasing access to fitness. Jordan, known for his own commitment to staying active, will be partnering with Propel to create opportunities for movement in communities. The limited-edition bottle for the release of Jordan’s upcoming film, CREED III, is a testament to this exciting collaboration.

On the other hand, the history of Coca-Cola’s recipe change serves as a reminder of the power of consumer loyalty and emotional attachment to a brand’s original formula. Coca-Cola’s experience with New Coke in 1985 showed that even well-established brands can face backlash when changing their recipes. This highlights the importance of maintaining the trust and satisfaction of consumers by staying true to what made the brand successful in the first place.

Source Links

• https://www.history.com/news/why-coca-cola-new-coke-flopped
• https://www.packagingstrategies.com/articles/97379-propel-fitness-water-undergoes-major-brand-redesign
• https://www.coca-colacompany.com/media-center/inside-new-cokes-limited-edition-comeback