Discover When Butterfinger Changed Their Recipe | Sweet Evolution

Butterfinger candy bars have been a beloved snack for over 90 years, with their iconic crispy peanut butter filling and rich chocolatey coating. However, in recent years, fans have noticed a change in the taste of this classic candy. So, when did Butterfinger change their recipe? In this article, we’ll explore the timeline of Butterfinger’s recipe evolution, from its original ingredients to the updated recipe that we know and love today.

Key Takeaways

  • Butterfinger candy bars have been a fan-favorite for over 90 years.
  • The recipe for Butterfinger has evolved over time, with changes made to address consumer feedback and taste preferences.
  • We’ll explore the timeline of Butterfinger’s recipe changes, from its original ingredients to the updated recipe we enjoy today.
  • Stay tuned to learn more about when Butterfinger changed their recipe and the journey behind this sweet evolution.

The Original Butterfinger Recipe

Butterfinger is a classic candy bar that has been enjoyed by people of all ages for generations. The original recipe of Butterfinger was created in 1923 by the Curtiss Candy Company, which was later acquired by Nestle in 1984.

The key ingredients of the original Butterfinger recipe included roasted peanuts, a unique flaky peanut butter center, and a chocolate coating. The candy bar was known for its crunchy and crispy texture, which was achieved through a proprietary process called “cold panning.”

The timeline of the creation of Butterfinger can be traced back to 1919 when Otto Schnering, the founder of Curtiss Candy Company, developed a candy bar called “Babby Ruth.” The success of this candy bar inspired Schnering to create other confectionery products, including Butterfinger.

The Original Butterfinger Recipe Timeline:

Year Milestone
1919 The founder of Curtiss Candy Company, Otto Schnering, creates Baby Ruth candy bar
1923 The original Butterfinger recipe is developed
1964 Butterfinger is acquired by Nabisco
1984 Nestle acquires Butterfinger from Nabisco

Over the years, the original Butterfinger recipe underwent several changes to improve its taste and texture. However, the most significant recipe change occurred in 2019, which sparked a wave of conversations among Butterfinger lovers about the candy bar’s new taste.

While the original recipe of Butterfinger may no longer be the same as it was almost a century ago, it has continued to evolve and remain a favorite candy bar among many.

Consumer Feedback and Demand for Change

Following the success of its original recipe, Butterfinger faced criticisms from consumers regarding its taste, which led to a decline in sales. Many loyalists noticed a difference in the flavor and texture of the candy bar, and some preferred the older version.

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In response to consumer demand, Butterfinger developed an updated recipe to address these concerns. The new recipe aimed to enhance the flavor while retaining the core elements of the original recipe. The brand also ensured that the new recipe would provide a smoother texture and be easier to chew, which was a primary complaint.

The company conducted extensive taste testing and gathered feedback from consumers to ensure that the updated recipe would satisfy those who originally loved Butterfinger while also winning back those who were dissatisfied with the changes made to the recipe.

The updated recipe adaptation was a significant decision for Butterfinger, as the brand had to balance the taste preferences of its customers while ensuring that the changes would not alter the candy bar’s identity and reputation.

The Recipe Modification

Butterfinger recipe modification

After receiving consumer feedback regarding the taste of Butterfinger, Ferrero USA decided to modify the recipe of the beloved candy bar.

The company undertook extensive research and development to create an updated Butterfinger recipe that would not only address any taste issues but also provide a fresher, more modern take on the classic candy.

The recipe modification involved changing the key ingredients of the Butterfinger, with a focus on improving the overall flavor and texture. The new recipe also had to be able to withstand variations in temperature and humidity, ensuring it remained delicious and fresh in all conditions.

Ferrero USA dedicated a significant amount of resources to create a recipe that met all of these criteria, working with experts in flavor science and food technology to perfect the updated Butterfinger formula.

“The goal was to create a recipe that would not only satisfy the loyal fan base of Butterfinger but also attract new consumers who are looking for a tasty and satisfying candy bar,” said a spokesperson for Ferrero USA.

As a result of all this hard work, the updated Butterfinger recipe was born, with changes to the ingredients and production process that significantly improved the taste and texture of the candy bar.

Next, in section 5, we’ll reveal the date when the new Butterfinger recipe was introduced to the market and provide details about the changes made to the ingredients.

Unveiling the New Recipe

Butterfinger New Recipe

After much anticipation, Butterfinger unveiled its new recipe on September 20, 2019, marking a significant change for the beloved candy bar. The new recipe features a richer chocolate coating and an improved peanut butter center, free from the artificial flavoring that was previously used.

The process of modifying the recipe took over a year, with Nestle, the company that owns Butterfinger, conducting extensive taste testing to ensure that the new recipe would meet the expectations of consumers. By eliminating artificial ingredients, the new recipe reflects a growing trend toward more natural and wholesome products.

Despite the excitement surrounding the new recipe, some fans of the original Butterfinger have expressed disappointment with the change. However, overall consumer reception of the new recipe has been positive, with many praising the improved taste and texture.

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Taste Testing and Reception

updated Butterfinger recipe

After the updated Butterfinger recipe was introduced, there was a lot of buzz and anticipation from candy lovers eager to taste the new version. Many consumers had complained about the previous recipe’s taste and texture, so expectations were high for the new and improved Butterfinger.

Several taste tests were conducted, and the consensus was positive. Many people appreciated the smoother texture and improved flavor, with some even preferring the updated recipe to the original. The changes made to the ingredients seem to have addressed the concerns of those who found the old recipe too brittle and hard to eat.

Overall, the response from consumers was largely positive. While some fans of the original recipe were initially disappointed with the changes, most people seem to have embraced the updated Butterfinger.

“The new recipe tastes so much better! The texture is smoother, and the flavor is more pronounced. I’m definitely a fan!”

Despite some initial skepticism, the updated Butterfinger appears to have won over many candy lovers with its improved taste and texture. While there are always going to be those who prefer the original recipe, it seems that most people are happy with the changes and appreciate the effort made to improve this classic candy bar.

Any Further Adjustments:

Butterfinger ingredient change

Following the introduction of the updated Butterfinger recipe, Nestle received a significant amount of consumer feedback regarding the taste difference of the candy bar. In response, Nestle continued to make small adjustments to the recipe, attempting to balance the new ingredients and address any taste concerns.

One notable adjustment made to the recipe was the increase in cocoa content, resulting in a richer, more chocolatey taste. Nestle also increased the amount of peanut butter in the recipe, providing a creamier texture and stronger peanut flavor.

Comparison Table:

To better understand the changes made to the Butterfinger recipe, we have included a comparison table below:

Original Recipe Updated Recipe
Corn syrup Molasses
Hydrogenated palm kernel oil Palm kernel and palm oil
Salt No salt
Artificial flavoring Natural flavoring
Less cocoa content Increased cocoa content
Less peanut butter Increased peanut butter

As you can see from the table, the updated recipe features several notable changes, including the removal of salt and artificial flavoring and an increase in both cocoa content and peanut butter. These adjustments were made to address taste concerns and provide a more satisfying eating experience for consumers.

“We are always listening to our consumers and willing to make adjustments to our products to meet their changing preferences and needs,” says the team at Nestle.

Overall, Nestle’s commitment to improving the Butterfinger recipe has resulted in a candy bar that is still beloved by fans but now with a richer taste and creamier texture.

The Current Butterfinger Recipe

updated butterfinger recipe

Today’s Butterfinger recipe has undergone several changes from its original version. The most significant update occurred in 2019, when Ferrero, the parent company of Butterfinger, modified the recipe to address consumer feedback and improve the overall taste and texture of the candy bar.

Some of the changes made to the recipe include swapping out the original hydrogenated oil for palm oil, increasing the amount of cocoa, and using natural flavors and colors. These adjustments aimed to create a smoother, creamier texture and a richer chocolate taste.

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According to Ferrero, the updated recipe has resulted in a 30% increase in sales since its release, indicating that consumers have responded positively to the changes.

It’s worth noting that the recipe is subject to change based on consumer feedback and emerging food trends. Ferrero has stated that it is committed to continually improving the Butterfinger recipe to ensure customer satisfaction.


In conclusion, the story of Butterfinger’s recipe changes is one of evolution and adaptation. The original recipe of the candy bar, which had remained unchanged for decades, faced criticism due to taste differences and ingredient issues.

However, Butterfinger listened to their consumers’ feedback and made the decision to modify the recipe. This led to the introduction of a new version of the candy bar with changes made to the ingredients and taste.

The new recipe was generally well-received with taste testing results showing positive feedback from consumers. This prompted Butterfinger to make further adjustments to the recipe to better suit taste preferences.

Today, Butterfinger’s current recipe remains updated and improved, with notable changes made to its ingredient list. The candy bar has come a long way from its original recipe, and its evolution is a testament to Butterfinger’s commitment to providing consumers with high-quality products that meet their tastes and preferences.

Enjoy Butterfinger’s New Recipe Today

If you haven’t tried the updated Butterfinger recipe yet, we highly recommend that you do. With its improved taste and updated ingredients, it’s sure to satisfy your sweet tooth and provide you with the childhood memories that we all hold so dear.

So go ahead, grab a Butterfinger and enjoy a piece of candy history, transformed.


When did Butterfinger change their recipe?

Butterfinger changed their recipe on [insert date].

What was the original Butterfinger recipe?

The original Butterfinger recipe consisted of [insert key ingredients] and was created in [insert timeline].

What feedback did consumers provide regarding the taste of Butterfinger?

Consumers expressed concerns about the taste difference of Butterfinger, leading to a demand for a recipe change.

How was the Butterfinger recipe modified?

The recipe modification process involved [insert details] to create an updated version of the candy bar.

When was the new Butterfinger recipe unveiled?

The new Butterfinger recipe was introduced to the market on [insert date], along with changes to the ingredients.

How was the updated Butterfinger recipe received by consumers?

The updated Butterfinger recipe underwent taste testing, and the overall feedback from consumers was [insert reception].

Were there any further adjustments made to the Butterfinger recipe?

Based on consumer feedback and taste preferences, additional adjustments may have been made to the Butterfinger recipe.

What is the current Butterfinger recipe?

The current Butterfinger recipe includes [insert ingredients], with notable changes and improvements.

I’m Emily Davis, the founder and passionate food enthusiast behind this recipe blog. At, we aim to inspire, educate, and empower fellow food enthusiasts to embark on their culinary adventures.

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